Q4 Retail clue: S = ce2S = ce2

The purpose of business is to create and keep a customer. We all know and agree, but looking to many board decisions it seems that the focus on the customer is not always clear or worse customer focus is even missing

customer satisfaction

We should never ignore the importance of customer satisfaction. There are dozens of factors contributing to the success (or failure) of a business, customer satisfaction is one of them . 

employee satisfaction

Customer satisfaction can't be established without motivated employees. Motivated employees are the biggest asset of an organisation. Retail is about adding value to products by advice and service. The only way to create sustainability and continuity is  being different and better than competitors . 

S = ce 2

Like Einstein's E=mc2 theory, managing business is all about energy. Shareholders satisfaction equals  customer satisfaction times employee satisfaction squared. When employees are motivated, they are energized. Advising and servicing the customer the right way creates customer satisfaction. Happy customers come back, buy more and even more important they share their positive experiences with others. This ultimately brings a positive result for everyone involved and creates energy!

Q4  Boardroom Cockpit , gateway to continuity !


The Boardroom Cockpit brings insight, not only about results like customer- and employee satisfaction, but also about the requirements needed to create customer- and employee satisfaction. By benchmarking competitors data (if available) or benchmarking on own data, discoveries and improvements can be made. The Boardroom Cockpit provides an overview of the coherence and relationship of all key indicators.
 

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